sm@rt newsletter

As the chart below shows, Hispanic-American households in the U.S. watch more television in Primetime* than total U.S. homes on average, across all age groups.

Primetime Viewing

As the chart below shows, Hispanic-American households in the U.S. watch more television in Daytime* than total U.S. homes on average, across all age groups.

Daytime Viewing

As the chart below shows, Hispanic-American households in the U.S. watch less television in Late Night* than total U.S. homes on average, across all age groups except Teens 12-17.

Late Night Viewing

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NOTE: The goal of the sm@rt newsletter is to provide our readers with access to the best information, data, consumer behavioral purchase habits and prescriptive analytics created by professionals in the advertising, marketing and multimedia industries that can assist them in enhancing their multicultural communication campaigns. Some of the content may be freely distributed and copied. Others must follow the originator's copyright guidelines that appear in each article and must be given appropriate acknowledgment.