PUBLISHING: MY LIFESTYLE MAGAZINE (MLM) NEW YORK, NY

Details

• Web site: http://www.mylifestyle.us/
• Page views: 5732
• Date created: 2012-10-23
• Last updated: 2012-10-31

Specifications

• Type: sm@rtKeting,sm@rt tools, sm@rt media,sm@rt mobile
• Specification: "Graphic Web Design, CMS (Content Management System), Social Media Integration, blogs, comments, Media Kit, contact form, the registration form, SEO (Search Engine Optimization), Mobile Web Version".

SITUATION: Amid the competitive US and foreign fashion publishing marketplace, MyLifeStyle, a luxury magazine for Latina fashionistas, decided that the time had come to promote online its unique blend of hip editorial about culture, nightlife, travel, as well as local, national and international Red Carpet events.

OBJECTIVES:

• Position MLM as the premier luxury magazine and support it with a cybermedia framework.

• Launch a state-of-the-art, user-friendly site driven by LML's huge inventory of fashion week videos.  

• Promote MLM's up-to-the-minute fashion news as they break – in real time.

RESULTS:

• MLM is in its 3rd successful year of growth, has gone beyond delivering fashion news, and is now in a position to go to the next level of growth based on multiple fashion-related business tactics.